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Graduate Course Proposal Form Submission Detail - PHC6140
Tracking Number - 5128

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Current Status: SCNS Liaison Notified of Graduate Council Approval - 2016-06-15
Campus: Tampa
Submission Type: New
Course Change Information (for course changes only):
Comments: Required. MPH in Public Health. To GC. Approved. To USF Sys. To SCNS for proc. Credit hours missing. Emailed 6/15/16. Confrimed; resbumitted for SCNS


Detail Information

  1. Date & Time Submitted: 2014-10-26
  2. Department: Deans Office
  3. College: PH
  4. Budget Account Number:
  5. Contact Person: Rita DeBate
  6. Phone: 46683
  7. Email: rdebate@health.usf.edu
  8. Prefix: PHC
  9. Number: 6140
  10. Full Title: Translation to Public Health Practice
  11. Credit Hours: 3
  12. Section Type: C - Class Lecture (Primarily)
  13. Is the course title variable?: N
  14. Is a permit required for registration?: N
  15. Are the credit hours variable?: N
  16. Is this course repeatable?: N
  17. If repeatable, how many times?: 0
  18. Abbreviated Title (30 characters maximum): Translation to practice
  19. Course Online?: C - Face-to-face (0% online)
  20. Percentage Online: 0
  21. Grading Option: R - Regular
  22. Prerequisites: PHC 6600 History and Systems of Public Health; PHC 6080 Population Assessment Part 1
  23. Corequisites:
  24. Course Description: Designed to prepare students to translate core public health concepts and principles into real-world public health practice. This course is designed to provide students with hands-on experience pertaining to translation of core public health

  25. Please briefly explain why it is necessary and/or desirable to add this course: Needed for accreditation
  26. What is the need or demand for this course? (Indicate if this course is part of a required sequence in the major.) What other programs would this course service? All MPH students will be required to take this course
  27. Has this course been offered as Selected Topics/Experimental Topics course? If yes, how many times? No
  28. What qualifications for training and/or experience are necessary to teach this course? (List minimum qualifications for the instructor.) MPH with experience in public health practice
  29. Objectives: Apply concepts and principles of program planning, development, budgeting, management and evaluation in organizational and community initiatives

    Demonstrate principles of effective functioning within and across organizations and as members of interdisciplinary and inter-professional teams in addition to respectful engagement with people of different cultures and socioeconomic strata

    Apply effective written and oral skills for communicating with different audiences in the context of professional public health activities.

  30. Learning Outcomes: • Apply evidence-based principles and the scientific knowledge base to critical evaluation and decision-making in public health.

    • Apply the principles of program planning, development, budgeting, management and evaluation in organizational and community initiatives.

    • Explain the contribution of logic models in program development, implementation, and evaluation.

    • Describe steps and procedures for the planning, implementation and evaluation of public health programs, policies and interventions.

    • Describe the tasks necessary to assure that program implementation occurs as intended.

    • Differentiate among goals, measurable objectives, related activities, and expected outcomes for a public health program.

    • Describe the role of community engagement in public health program development, implementation and evaluation.

    • Describe alternative strategies for collaboration and partnership among organizations, focused on public health goals.

    • Describe the importance of cultural competency in planning, implementing and evaluating public health programs

    • Identify approaches that can be used to adapt evidence-based interventions and promising practices.

    • Apply evidence-based approaches in the development and evaluation of social and behavioral science interventions.

    • Assess the role of critical stakeholders for the planning, implementation and evaluation of public health programs, policies and interventions.

    • Specify multiple targets and levels of intervention for social and behavioral science programs and/or policies.

    • Prepare a program budget with justification

    • Articulate an achievable mission, set of core values, and vision for a public health program, Examine approaches for assessing, preventing and controlling environmental hazards (conditions) that pose risks to human health and safety

    • Differentiate the purposes of formative process and outcome evaluation. Apply descriptive and inferential methodologies according to the type of study design for answering a particular research question. Apply common statistical methods for inference.

    • Examine and apply principles of strategic planning and social marketing to public health.

    • Discuss various risk management and risk communication approaches

    • Describe how societal, organizational, and individual factors influence and are influenced by public health communications.

    • Discuss influences of social, organizational and individual factors on the use of information technology by end users.

    • Identify communication tools and strategies for eliciting patients/clients explanatory models of illness and beliefs about health and wellness.

    • Describe the elements of effective cross-cultural communication with patients/clients/communities,

    peers and colleagues.

    Produce a concept paper and PPT presentation for a funder or lay audience to advocate for support for a public health program

  31. Major Topics: Module 1: Public Health Communication and Informatics

    Session 1.1: Introduction to Public Health Communication & Informatics

    Session 1.2: A Public Health Communication Planning Framework

    Session 1.3: Informatics and Public Health

    Group Project 1

    Module 2: Informing & Educating People about Health Issues

    Session 2.1: Understanding and Reporting the Science

    Session 2.2: “What” to Communicate? Understanding Population Health

    Session 2.3: Communicating for Policy and Advocacy

    Session 2.4: Speaking to the Public: Health Literacy & Numeracy

    Group Project 2

    Module 3: Being Persuasive: Influencing People to Adopt Healthy Behavior

    Session 3.1 Persuasive Health Communications: The Role of Theory

    Session 3.2: Formative Research for Strategy Development

    Session 3.3: The Strategic Health Communication Plan

    Session 3.4 : Developing and Testing a Media Strategy

    Session 3.5: Developing the Implementation Plan

    Session 3.6: Evaluating a Health Communication Program

    Group Project 3

    Module 4: Putting it all together

    Session 4.1 Developing your final public health intervention

    Session 4.2 Work on Final Group Projects.

  32. Textbooks: Essentials of Public Health Communication. C. Parvanta, D Nelson, S Parvanta, R Harner. Jones & Bartlett. ISBN: 9780763771157
  33. Course Readings, Online Resources, and Other Purchases:
  34. Student Expectations/Requirements and Grading Policy: 1. Pre-class assessment: 12@ 5 pts each=60 pts (14%)

    2. In-class participation: 12@ 5 pts each=60 pts (14%)

    3. Post-class assessment: 12@ 5 pts each=60 pts (14%)

    4. Module 1 project: 1@ 50 pts (12%)

    5. Module 2 project: 1@ 50 pts (12%)

    6. Module 3 project: 1@ 50 pts (12%)

    7. Final project: 1@100 points (22%)

    Total points: 430 pts

    To calculate your grade divide the number of total points and extra credit points you earned by 430 and multiply by 100

  35. Assignments, Exams and Tests: 1. Pre-class assessment: 12@ 5 pts each=60 pts (14%)

    2. In-class participation: 12@ 5 pts each=60 pts (14%)

    3. Post-class assessment: 12@ 5 pts each=60 pts (14%)

    4. Module 1 project: 1@ 50 pts (12%)

    5. Module 2 project: 1@ 50 pts (12%)

    6. Module 3 project: 1@ 50 pts (12%)

    7. Final project: 1@100 points (22%)

    Total points: 430 pts

    To calculate your grade divide the number of total points and extra credit points you earned by 430 and multiply by 100

  36. Attendance Policy: Course Attendance at First Class Meeting – Policy for Graduate Students: For structured courses, 6000 and above, the College/Campus Dean will set the first-day class attendance requirement. Check with the College for specific information. This policy is not applicable to courses in the following categories: Educational Outreach, Open University (TV), FEEDS Program, Community Experiential Learning (CEL), Cooperative Education Training, and courses that do not have regularly scheduled meeting days/times (such as, directed reading/research or study, individual research, thesis, dissertation, internship, practica, etc.). Students are responsible for dropping undesired courses in these categories by the 5th day of classes to avoid fee liability and academic penalty. (See USF Regulation – Registration - 4.0101,

    http://usfweb2.usf.edu/usfgc/ogc%20web/currentreg.htm)

    Attendance Policy for the Observance of Religious Days by Students: In accordance with Sections 1006.53 and 1001.74(10)(g) Florida Statutes and Board of Governors Regulation 6C-6.0115, the University of South Florida (University/USF) has established the following policy regarding religious observances: (http://usfweb2.usf.edu/usfgc/gc_pp/acadaf/gc10-045.htm)

    In the event of an emergency, it may be necessary for USF to suspend normal operations. During this time, USF may opt to continue delivery of instruction through methods that include but are not limited to: Blackboard, Elluminate, Skype, and email messaging and/or an alternate schedule. It’s the responsibility of the student to monitor Blackboard site for each class for course specific communication, and the main USF, College, and department websites, emails, and MoBull messages for important general information.

  37. Policy on Make-up Work:
  38. Program This Course Supports: MPH
  39. Course Concurrence Information:


- if you have questions about any of these fields, please contact chinescobb@grad.usf.edu or joe@grad.usf.edu.